Marketing
Every successful customer initiative begins with an effective marketing campaign.
SPI’s Marketing module addresses the need to effectively reach and compete for new timeshare owners. It has the power to easily build complex marketing campaigns—from in-house to telemarketing to OPC, and track results and mini-vacation fulfillment.
It also adeptly supports the requirements for managing tours and premium inventory (gifting).
Lead Management
Lead management tracks an unlimited number of categories including in-house, OPC, and inbound programs, as well as record results and callback dates and receive reports of booking effectiveness and lead sources.
Key Features
Data management
Import lists with duplicate checking
Eliminate lost leads and the continual re-entry of data
Prevent duplication of leads previously contacted
Maintain/scrub do-not-call list
Conduct marketing campaigns using in-house and OPC
Establish demographic profiles for potential buyers
Manage tour inventory including overbooking
Track marketing efforts, contacts, bookings, etc.
Analyze operator and marketing source efficiency
Tours
Automatically distribute leads to tour appointment operators, record results and callback dates and receive reports of booking effectiveness and lead sources.
Key Features
Arrivals Manifest
Manage tour reservations including overbooking
Book, confirm and track mini-vacs
Track tour completion results
Monitor gift distribution
Track referrals
Analyze operator and marketing source efficiency
Premium inventory
Premium Inventory is a big part of the overall cost of each sale. You need to know the status of each piece of your Premium Inventory. Is it in stock or has it been distributed? If it has been distributed, has it been redeemed?
Key Features
Inventory counts
Distribution tracking
Redemption tracking
Purchasing advice
Re-Order alerts
Audit trails